Pepsi’s entry in the World Cup advertising and marketing area features an array of footballing demi-gods as nicely: Lionel Messi, Thierry Henry, Kaka, Frank Lampard, Andrei Arshavin and Didier Drogba. As they wander casually through a remote African village, a makeshift soccer sport is hastily arranged towards the neighborhood lads. With lively participation from the villagers, the outcome is by no means in question – a one-nil victory to the property side. The message of anticipation, enjoyable and participation sweeps through the business, and is impossible to disregard.
Video clip Rating: four / five
